Background to the Truth Jewellery.

Do you remember opening a jewellery box when you were a child, and seeing the beautiful, shining jewellery that you knew you shouldn't touch? If the answer is "yes" then Truth welcomes you back to the world of temptation, where you'll be desperate to touch and feel every little charm.

Truth Jewellery was designed to inspire, to remind us just how much fun it can be to collect gorgeous pieces of jewellery. Paul Kennedy, head designer and director of Truth Jewellery, was initially inspired to create a new charm collection after seeing a photograph of Elizabeth Taylor with a very elaborate, eye catching charm bracelet.

During the design led conception phase, it was noted that the charm concept would have to be modernised to inspire a new market into collecting. The idea moved on when the thread charms were created, not only were they charms, but they created the look of a complete bracelet. The charm bracelets and colours were designed to be completely interchangeable and complimentary, allowing people to alter the look of their bracelet to suit any occasion.

Truth Jewellery was officially launched at Spring Fair 2007. Since then, the Truth range, promotional displays, company website and marketing material has grown and changed dramatically, mainly as a result of the initial launch success. The range now features over three hundred charms and is continually expanding. New products are launched twice a year in February and September, launches are always a great success as the demand for new charms is high!

Truth rings were created, following the success of Truth charms. Similar to the charms, the stackable rings are bright, colourful, sparkly and reasonably riced, and allow collectors to extend their Truth collection across different pieces.

Truth Jewellery is fun and inviting, a product that should be shared with everyone.

Truth is inspired by memories and given with love!